A French organic foot and hand care brand, also sold through a reseller network. On Amazon, its campaigns had been running on their own for years, with no one at the wheel. In summer 2026, its Amazon revenue grew 2.7x, with a 3% TACoS at the peak of the season. Here's what we did, and what we didn't do.
The starting point
Campaigns with no pilot: years of stacked campaigns, with no structure and no follow-up.
One season makes the year: summer drives most of the revenue.
A reseller network to protect: zero promotions, zero price cuts. Growth had to come from somewhere other than discounts.
The results: summer 2026 vs summer 2025 (June to September)
Amazon revenue: €340.7k incl. VAT, vs €124.9k. 2.7x.
Orders: 7,701, vs 3,159.
July: €120.8k incl. VAT, vs €22.5k a year earlier. 5.4x.
TACoS: 3% at the peak, €8.6k of ad spend for all that revenue.
Organic sales: up 40% over the summer. Ads opened the door, organic followed.
And the low season holds too: from October 1 to 18, €11.0k incl. VAT vs €5.3k last year, 2.1x.
What we did, in 6 steps
1. Restructure
Campaigns were organized by intent: brand, generic, competitors, kits and rituals. Exact, phrase, auto and brand defense separated. Every euro has a reason to be there.
2. Manage to TACoS, not ACOS
The budget is set as a share of total revenue, not on today's ACOS. Daily adjustments, big calls mid-month.
3. Push margin
Budget is concentrated on kits and rituals, with a higher basket. Small, low-margin sizes are paused in the low season.
4. Follow the season
Ramp up before summer, in step with the brand's key moments on its other channels, then a controlled pullback in September.
5. Automate, with guardrails
Tool-driven bidding, negative keywords and harvesting of winning search terms, with human sign-off on every major call.
6. Protect the price
No promotions, no deals. Growth comes from visibility, not discounts. Resellers lost nothing.
Ad metrics, January to September 2026
12.7 ROAS: €1 invested, €12.70 in ad sales.
7.9% average ACOS over 9 months.
€0.31 average CPC over 45,662 clicks.
11.1% click conversion rate.
Key takeaways
An account on autopilot isn't a profitable account: it spends without making choices.
TACoS tells you whether ads grow the brand. ACOS alone doesn't.
Putting budget on high baskets protects margin.
You can grow without cutting prices, when visibility is in the right place.
Has your account been running on its own for months? Talk to the Kroogads team, and we'll show you what it's leaving on the table.
Source: PPC Assist (Seller Central and Amazon Ads), all countries. Revenue incl. VAT. TACoS = ad spend / total revenue, excl. VAT on both sides. Data from March 2025 to October 2026. Brand anonymized.